Mysogyny comes in different forms

Great video by ‘UN Women‘ highlighting a bizarre, cultural Egyptian tradition of not saying your mother’s name. It’s also a good example how a campaign can combine online video with a call to action utilising other forms of social media.

This is a clever choice of social media to focus on – Twitter was instrumental in providing a platform for communication and coordination during the recent revolution in Egypt. At the end of the video, UN Women encourages people to change their Twitter handles to their mother’s names and use this hashtag #MyMothersNameIs.